Hii

This was an SEM assignment that i have done for the Marketing Research & Consumer Behavior.. I have not yet got any response from the faculty on this.. meanwhile i thought i share this with u guys.. Hope u like it and it is help for you all. If there are any places where there is a improvement required please let me know..

Thank you
Sumit Jaswal

Download::
http://rapidshare.com/files/65828413/Final_Survey_Report.pdf

The Future is Here :: Online Adveristing Presntation

Hii



this is the Presentation (PDF Format) that i have presented in my Marketing Class a few days ago. Some of the slides had notes on them. i Have included them too.. the Last slide "my Vision of Future" what i think the future will be like in for indian in terms of Internet and Computers.
anyone who has anything to add or they may have a different view may be post their views here.



Review on this presentation

"One of the best projects of online advertising on MP. You must be proud of
this presentation. Great work sumit. :-)"

- ManagementParadise.com

--------------------------------


Silde 02

28 million is small proportion of total Indian population.18-45 maximum buying power. 100 million users will be online by 2009-10 (very Optimistic).
We also have to look at the online active users.
An active user is the one who has been online once in last 30 days.
The percentage of Active Users to the total Indian Online is too small.
-------------------------------



Slide:03

Data form IAMAI (Internet and Mobile Association of India) shows that there has been a greater increase in the Online ad Market over the past 3 years.The market has grown more than 35% more the past 3 year. Online Advertising is right now 1.7% of the total Advertising Industry in India.

---------------------------------------



Silde 15

MY VISION OF FUTURE

These will the changes that we'll see in our daily livesin some time to come... i mean like 2 or 3 years time..


Internet and Computer


Internet :
• Internet will be free,
• Caltiger in 2001 was offering free ISP service to the consumers.
• Business Model Exist. Money will be made from Ads, Internet Telephony and other services offered to both End Consumers and Business.
• Coming 3G will make internet mobile and that too at broadband speed (340 kbps Max)
• DTH (Direct To Home) will carry Internet into our homes and also Satellite TV will go HD (High Def).
• We can see this happening the 3-4 year to come. 3G – possibly next year.


Computers:

• Computers will get more portable. Already Laptops are getting smaller and powerful by the day. There are handheld computers what work as like anyother desktop or Laptop today.. however the price of such computers are way out of reach of the regular user.. but fact is tht the technology exists for making computers much smaller than what they are.
• Mobile phone: are able to do what almost every computers can do.
• Nokia N-Series Ad says: 'Is this what computers has become'
• I see that the fundamental design of the computer will change.
Example: Concept of wearable computers
---------------------------------------

Sumit Jaswal

Download:

http://rapidshare.com/files/65822380/Advertising.pdf

The TATAs

Some how over the last few months i have been thinking of writing something related to TATAs. Everytime i saw Ratan Tatas pic on TV or in Newspaper i some how got inspired and wondered what will be running in his head.
I have always repected TATA for the way they do business (better than the Ambanis), Ratan Tata has always been think ahead of his time. It was the time of Tata's Indica Car when everyone was saying the old man has gone nuts in his head. Now who is having the final laugh. Cut in to recent past while buying Off Corus people said where will he get the money from. By the looks of all this it seems that they have managed it pretty well. And now come the One lakhs Rupee car. i am sure Ratan Tata has thought over it better than what everyone things.
From my side on my blog i will post articles about the TATAs. For the 1st installment here is the brife history of TATAs form the Wikipedia.

Tata Steel was established by Indian Parsi businessman Jamshedji Tata in 1907 (he died in 1904, before the project was completed). Tata Steel introduced an 8-hour work day as early as in 1912 when only a 12-hour work day was the legal quirement in Britain. It introduced leave-with-pay in 1920, a practice that became legally binding upon employers in India only in 1945. Similarly, Tata Steel started a Provident Fund for its employees as early as in 1920, which became a law for all employers under the Provident Fund Act only in 1952. Tata Steel's furnaces have never been disrupted on account of labour strike and this is an enviable record of sorts.

Tata's track record of good works and social awareness has become tarnished in recent years with complaints about heavy handed tactics to clear land for factories. In one incident in 2006, protesters were fired upon by police and it was reported that security staff hired by Tata were involved in the rape of a teenage girl.

The company is facing increasing criticism that the drive for growth and profits is completely overshadowing its once famed philanthropy and causing lasting social and environmental damage. Tata Steel has been most recently condemned by environmentalists for its plans to build a vast port close to the world's largest breeding grounds for an endangered species of turtle.

Environmentalists say Tata's plan to construct a new "megaport" at Dhamra on the eastern coast of Orissa will damage the habitat of the olive ridley turtles which breed on nearby beaches of the Gahirmatha Marine Sanctuary. This sanctuary is one of very few such sites in the world and each year more than 100,000 olive ridley turtles come here to nest.

Come back for more....

Sumit Jaswal

Marketing Management eBook

hii there,

I have been asked over and over again Philip-Kotler---Marketing-Management book. the fact was that i was looking for this book for a long time. this time i manage to get a good copy of this ebook. at the same this I know that downloading stuff is difficult on our network. That is why I've made sure that the file is posted on some other webserver other than RapidShare.

http://fileho.com/download/483a44855420/Philip-Kotler---Marketing-Management-2002-.pdf.html

Enjoy Maadi

Sumit Jaswal

Be a born Software engineer...........

The Teacher gave a punishment to the student and asked him to write
"I Will Not Throw Paper Airplanes in the Class"

500 times on the black board.
and the student wrote

Sumit Jaswal

Mudra bags ADA Group's DTH business

AdvertisementCommunications has won the creative duties for the ADA Group’s DTH venture, Reliance Blue Magic. The pitch for this business was called a week ago, and the decision on this was taken late in the evening on Thursday. Sources close to the development have confirmed this to agencyfaqs!. The other two agencies in the fray for this business, which is estimated to be worth Rs 100 crore, were O&M and McCann-Erickson. Before the pitch process started, a senior source within the ADA Group told agencyfaqs! that the company was looking forward to innovative creative ideas that would break the clutter in the market.

The DTH market already has three private players: the Zee group’s Dish TV, the Tata-STAR joint venture, Tata Sky, and Sun TV’s Sun Direct TV; in addition, there’s the state owned DD Direct. Telecom major Airtel has already announced its entry in the market. Reliance Blue Magic will be the sixth player in this segment and will need effective communication to cut through to the consumers, who are already bombarded by strong communication from Tata Sky and Dish TV. Reliance Blue Magic will start its services by the end of the year. The group is looking at providing satellite based broadband Internet services along with its DTH offerings. It is also looking at an entire range of voice and data services, including facilities such as video on demand, to offer higher interaction to its consumers.The Airtel business is handled by JWT, while the Tata Sky business is in Rediffusion’s custody.

Sumit Jaswal

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words
Absolutely.
Amazing.
Approved.
Attractive.
Authentic.
Bargain.
Beautiful.
Better.
Big.
Colorful.
Colossal.
Complete.
Confidential.
Crammed.
Delivered.
Direct.
Discount.
Easily.
Endorsed.
Enormous.
Excellent.
Exciting.
Exclusive.
Expert.
Famous.
Fascinating.
Fortune.
Full.
Genuine.
Gift.
Gigantic.
Greatest.
Guaranteed.
Helpful.
Highest.
Huge.
Immediately.
Improved.
Informative.
Instructive.
Interesting.
Largest.
Latest.
Lavishly.
Liberal.
Lifetime.
Limited.
Lowest.
Magic.
Mammoth.
Miracle.
Noted.
Odd.
Outstanding.
Personalized.
Popular.
Powerful.
Practical.
Professional.
Profitable.
Profusely.
Proven.
Quality.
Quickly.
Rare.
Reduced.
Refundable.
Remarkable.
Reliable.
Revealing.
Revolutionary.
Scarce.
Secrets.
Security.
Selected.
Sensational.
Simplified.
Sizable.
Special.
Startling.
Strange.
Strong.
Sturdy.
Successful.
Superior.
Surprise.
Terrific.
Tested.
Tremendous.
Unconditional.
Unique.
Unlimited.
Unparalleled.
Unsurpassed.
Unusual.
Useful.
Valuable.
Wealth.
Weird.
Wonderful.
70 Action getting phrases.
Act now! Send your name. All sent free to introduce. Amazing literature. Free. Ask for free folder. Bargain lists sent free. Be first to qualify. Booklet free. Catalog included free. Complete details free. Current list free. Dealers write for prices. Description sent free. Details free. Dime brings details. Everything supplied. Exciting details free. Extra for promptness. First lesson, 25 cents. Folder free. For literature write. Free booklet explains. Free plans tell how. Free selling kit. Free wholesale plan. Free with approvals. Full particulars free. Get facts that help. Get started today. Get your copy now. Get yours wholesale. Gifts with purchases. Illustrated lists free. Interesting details free. Investigate today. It's free. Act Now. Literature free. Mail material to: Money making facts free. No obligation. Write! Offer limited. Send today. Only 10 cents to introduce. Order direct from: Order Now. Don't delay. Particulars free. Postcard brings details. Request free literature. Revealing booklet free. Rush name for details. Sales kit furnished. Sample details free. Samples sent on trial. See before you buy. Send for free details. Send for it today. Send no money. Send postcard today. Send 15 cents for mailing. Send today. Send your want lists. Stamp brings details. Stamped envelope brings. Test lesson free. Unique sample offer. Valuable details free. Write for free booklet. Write us first! Yours for the asking. 37-cent stamp for details. $1 brings complete 32-page catalog free.

The key is to combine your words: EXAMPLE: "The Magic Mammoth Miracle"; "The Three 'M' Program". This has already caught the attention and interest of your prospect. Now for example, say: The Money Making Facts Are Free. Simply fill out the form on my website or whatever action it is you want them to take. Fill in with a few details and you have an excellent Profit Pulling Ad. Of course you should be creative, but make sure to build your ads around these words and phrases. Make sure that your follow-up material is as interesting as the ad so you can get orders.

Sumit Jaswal

What on the earth is “GREEN”

Hi there

Well I am back and I must say "I am Sorry". I know I have been gone for a long time. It’s like 7 days now. The fact is that i was busy with some other creative work (Making College Management Festival Brochure). Since i just managed to finish the work today I thought why not to write about some thing that just was running in my mind for while I was making the Brochure.

We selected "Green" as the theme for the festival this year which was then merged with the Corporate India. while I was working on the program details pages I came across the fact that most of the students were really not aware of what this entire “Green” is about, I am sure that the student are totally aware about the Corporate India and it M&A activities. So I deicide that why not to write some thing on “Green”.

When I Googled “Green Marketing in India” I was really overwhelmed by the number of result pages that it showed me and same was the case with the Green Finance. Seem like we are not the only one who is thinking green.

Here is the definition that I found online for both Green Marketing and Green Finance.

Green Marketing:
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task. Other similar terms used are Environmental Marketing and Ecological Marketing.

For example, Introduction of CNG in New Delhi, capital of India, was being polluted at a very fast pace until Supreme Court of India forced a change to alternative fuels. In 2002, a directive was issued to completely adopt CNG in all public transport systems to curb pollution. (Source: http://en.wikipedia.org)

Green Finance:
According to the Australian based www.greenfinance.com “Green Finance is a no-cost, environmentally friendly, carbon-neutral finance program for cars and light commercial vehicles”. What www.greenfinance.com does is, their program is designed to plant enough native trees to offset that vehicle’s CO2 emissions. All of their car and light-commercial-vehicle customers are automatically enrolled into Green Finance – and it doesn’t cost them anything. There are no hidden fees, catches or requirements, no penalties for early termination of a contract and no ongoing fees or charges.

All it means when we talk about Green is that we give something in return to the natural environment when we take something from it.

Sumit Jaswal

India Inc: The new turnaround specialist

India Inc: The new turnaround specialist on the block

Over the last decade India Inc has proved its mettle on the global stage, not just by zealously acquiring companies but, more importantly, turning them around. These turnaround stories are making it easier for Indian companies to raise money in international markets, backed by greater credibility and their unique value-creating management expertise, says AJAY KHANNA.

TATA MOTORS acquisition of the commercial vehicles unit of Korean group Daewoo has enhanced its product portfolio and helped it access international markets. — N. Ramakrishnan
In the short space of the last decade, India Inc conclusively proved its ability to tackle global competition head-on. Now, in the first decade of the 21st century, it is proving its mettle on the global stage by "exporting" its unique value-creating management expertise. And it is doing this not just by zealously acquiring companies overseas but by turning them around as well.
This is the real story behind the headlines. Of course, the trend of growing outward foreign direct investment (FDI) is striking. India's outward FDI has touched $19 billion this calendar year, up from $9.6 billion in 2005. Since 2000, India Inc has made over 300 overseas acquisitions.

One can see a strong vote of confidence in Indian management, with such companies as Tata Tea, Tata Motors, Bharat Forge, Wockhardt, Essel Propack, Continental Engines and a host of others, leveraging their recently-acquired ability to work in challenging business environment. According to a recent study, almost 40 per cent of the top 50 companies have made at least one overseas acquisition in the past three years. The industries range from information technology to pharmaceuticals, and consumer goods to automobiles. Clearly, India Inc's wanderlust for newer geographies has grown and Indian companies are on a global hunting spree!

The Early-bird

Among the early birds in India Inc's "turnaround expert" story is Wockhardt, which acquired loss-making Wallis Laboratories of the UK in 1998 for $8 million and successfully turned it around in a year's time.

At first, Wockhardt thought it best to leave Wallis Labs' operations in the hands of the European CEO. But it soon realised that it would be more productive to synergise Wallis' operations with that of its own. The European CEO was replaced with an Indian and Wallis was integrated into the Indian company. Within six months, Wallis had made a turnaround!

This proved a lesson for the Indian pharma company and it used similar approaches while integrating CP Pharmaceuticals of the UK and Esparma GmbH of Germany — the two companies it acquired in July 2003 and May 2004, respectively — with its operations.

The Tata Story

Similarly, when Tata Tea acquired loss-making Tetley of the UK in 2000, many thought it would be an albatross for the Tatas. But the Tata group proved the Cassandra's wrong and the company started showing signs of an early turnaround in 2001. Key to this was a debt restructuring exercise that reduced interest costs.

Tata Tea injected £30 million into the Tetley group to replace the high-cost debt. The fact that Tetley's global retailing operations were complementary to Tata Tea's domestic business also helped. After the acquisition of Tetley, the Tata group made several significant acquisitions, such as US telecom network operator Tyco Global, Daewoo Commercial Vehicles, and Boston's Ritz Carlton hotel.Tata Motors acquisition of the commercial vehicles unit of the bankrupt Korean group Daewoo in March 2004 has not only provided the company with an enhanced product portfolio but also allowed it to make a mark in the international market.

The company is now using Korea as a base for commercial vehicle exports to other Asian markets. Rechristened Tata Daewoo Commercial Vehicle Ltd. (TDCV), South Korea, the company is now growing at a healthy rate. In 2005-06, TDCV recorded a 26 per cent growth in turnover, at Rs 1,647 crore against Rs 1,247 crore the previous year. The company's net profit zoomed 163 per cent to Rs 60.75 crore.

More Turnarounds

Packaging major Essel Propack, which acquired units of the UK's Arista Tubes and Telecon Packaging in August 2004 and April 2005 respectively, has turned around both these loss-making firms this year. Essel Propack improved the operational efficiencies of these two packaging firms by improving their capacity utilisation. Both are now churning out profits for Essel Propack.

Some Indian companies have been remarkably quick in turning around operations of their acquired overseas firm. GHCL Ltd (formerly, Gujarat Heavy Chemicals) acquired a controlling stake of 65 per cent in Romanian soda ash firm SC Bega Upsom for $19.50 million in December 2005. A month into the acquisition, GHCL managed to ramp up production in Bega Upsom by 34 per cent.

Acquisitions by Indian firms are often made with the intention of getting hold of order-books. Shifting production to India brings about cost economies. For instance, Gurgaon-based auto component maker Continental Engines acquired loss-making European re-manufactured engines firm Vege Motors in June 2005 and turned it around within six months through better cost-control.

After the acquisition of ATK Vege Europe, Continental Engines had the call option of acquiring ATK Vege, the US operations arm of Vege Motors. It exercised that option in June this year.
Continental Engines is restructuring the two Vege companies by shifting nearly 40 per cent of their operations to a new export-oriented unit at Bhiwadi near Delhi.

Market Access

Acquisitions also give Indian firms access to developed markets. In fact, Bharat Forge has emerged the world's second-largest forging company mainly by way of Mergers and Acquisitions. It acquired Carl Dan Peddinghaus GmbH, one of the largest German forging companies, in late-2003; CDP Aluminiumtechnik of Germany in December 2004; Federal Forge of the US in June 2005; and Imatra Kilsta AB of Sweden, along with its wholly-owned subsidiary Scottish Stampings, Scotland, in September 2005. And the forging major is reaping dividends as a result.

The smart turnaround of its American operations, sustained performance by the Indian and German operations, and significant improvement in its operations in Sweden and Scotland have resulted in a 56 per cent growth in revenues in the first quarter of 2006-07.

These turnaround stories are making a strong case for Indian companies. Those with quality management and strong earnings performance are finding it easier to raise money in the international capital market.

Till recently, most transactions by Indian firms were in the $25-100 million range. Today, Indian companies have achieved financial and integration maturity. They have gained credibility to attract more bank financing. These trends clearly show that Indian companies are fast becoming globally competitive.

(The author is CEO, India Brand Equity Foundation).
http://www.thehindubusinessline.com/2006/11/25/stories/2006112500990800.htm

Sumit Jaswal

UTI Bank now is Asix Bank

The erstwhile UTI Bank has changed its name to Axis Bank effective July 30, 2007. This is the first time that a bank has gone in for a brand-change voluntarily; earlier names of banks have been changed either due to a merger or an acquisition.

UTI brand was given in 1994 by its promoters and UTI Bank could use the brand only till January 2008 as per Govt directives. Many unrelated shareholder entities like UTI Technological Services, UTI Investor Services and UTI Securities were carrying the UTI brand.

Axis refers to a line of reference, stability and maturity. The new logo of the bank has the same colour as the previous UTI logo but now uses the alphabet ‘A’ from the word Axis. The bank is also publicising the change through campaign titled “Twins both equal”.

Axis Bank has business of Rs.102,000 crore with a market capitalisation of Rs.21,817 crore making it the fifth largest in India. It has 60 lakh customers and communicating to them the name change would be the prime exercise for the bank.

Immediately, the bank will replace signages in 8 metro cities while in other 250 cities by September. It is also informing customers about the brand change though Internet and mobile banking, ATM, call centres, newspapers and radio. Even elements like cheque books, welcome kits, payorders have been resigned to reflect the new look.

Now with a name having universal appeal, the bank would now work towards becoming a multinational bank and diversifying into other financial services like AMC, insurance and restructure operations to reflect a modern approach to banking.

However, the bank also has a task in its hand to communicate to the customers and public about its nature as having a UTI name prefixed would have implied that it has been a quasi-government bank. It would also have to educate about its shareholding to further expand itself into the retail business.

From:http://www.labnol.org/india/corporate/axis-bank-transforming-uti-bank-into-a-global-modern-bank/1023/
Sumit Jaswal

MBA Resume Tips

Tip 8 -

Don't ram your MBA down my throat!
I know you are proud about your MBA achievement. And so youshould be. I should know. I am. The MBA experience is atough one. You will have spent many long and tortuous hoursreading, thinking, debating, writing, presenting, analysing.

Why shouldn't you ensure everyone knows you have an MBA?Well, because there are several mis-perceptions in the jobmarket about the usefulness of the MBA qualification. Mostlythey are founded on people's perceptions of how good (or not)the manager/leader who has an MBA actually is.

Sadly, in manycases, the MBA manager is not particularly effective and soyou and I get tarnished with the same brush.Another perception is that the MBA manager thinks he/she knowsit all - now that they have an MBA! Which of course, theydon't.

So the term Master of B---- All comes up all too often.So, in your CV please do NOT blast it out at me in the very first line - the title. Don't head up your CV with 'JoeBloggs MBA'. It will turn some people off and your CV needsto promote you, not demote you.Check your CV now. Does it shout out 'I'm an MBA hire me'from the first line?

Sumit Jaswal

Another Long Drive - Making of an AD

Sonali Raj

Late evening in the bleakness of a Russian border security post, a wireless operator detects an approaching intrusion. The captain takes charge, firing orders in rapid Russian, and the troops arm themselves and take positions. Slowly, in the distance, are seen the beams of approaching headlights, as a truck drives up. The driver calmly sticks his head out to enquire, "O Pajji, chai-shai milegi kya?" This new TVC for HP Turbo Jet diesel - which demonstrates the fuel efficiency - was shot in Rohtang Pass and Chennai. The previous ad, based on similar lines, saw a truck drive into China all the way from India. Manoj Pillai of Thinkpot Productions produced the film.

The first challenge was to find Russian actors, communicating with them and creating accurate dialogues. A Russian interpreter was discovered in Puttaparthi, a small town near Bangalore that is home to Sathya Sai Baba and attracts disciples from all over the world. Peter, the interpreter, would relay directions to the Russian actors, who were also from Puttaparthi. The actors playing the captain and wireless operator are both Russians and devotees of Sai Baba.

Pillai recounts how, when he asked the captain to act angry, he refused, saying that anger went against Sai Baba's teachings. Communication, therefore, wasn't just about getting the Russian right. The film was shot in two parts.

The first part – inside the border security camp – was shot in Chennai. Snow machines were used to give the effect of ice on the window panes. Moreover, since it's hot in Chennai, the actors' body language tends to be different from when they're in freezing conditions. The second part, when the troops run to their positions in the snow, was shot in Rohtang Pass. Apart from noticing and correcting body language, the two sections of footage had to be seamlessly integrated.

This would be tricky, since the set of actors who run out in the snow are different from those inside the camp. While the people in the camp were Russians, those outside were Israelis. The TVC begins with background music that has been taken from Golden Eye, the James Bond film. At the climax, when the truck driver asks for tea, a jiggy tune in the background breaks the stumped silence. The tune has been inspired by Russian roulette. The credits for creative for the film go to the team at JWT Mumbai - Senthil Kumar and Debu Purkayastha, along with Arkadyuti Basu and Hital Pandya. They have also thought of another film for Turbo Jet and have begun work on it. The TVC currently airs in two edits - 40 seconds and 20 seconds - on several channels. The campaign includes a 30-second radio spot as well, which is being aired on Radio Mirchi, Radio City and Big FM.

Pillai recounts how, when he asked the captain to act angry, he refused, saying that anger went against Sai Baba's teachings. Communication, therefore, wasn't just about getting the Russian right.

The film was shot in two parts. The first part – inside the border security camp – was shot in Chennai. Snow machines were used to give the effect of ice on the window panes. Moreover, since it's hot in Chennai, the actors' body language tends to be different from when they're in freezing conditions. The second part, when the troops run to their positions in the snow, was shot in Rohtang Pass. Apart from noticing and correcting body language, the two sections of footage had to be seamlessly integrated.

This would be tricky, since the set of actors who run out in the snow are different from those inside the camp. While the people in the camp were Russians, those outside were Israelis.

The TVC begins with background music that has been taken from Golden Eye, the James Bond film. At the climax, when the truck driver asks for tea, a jiggy tune in the background breaks the stumped silence. The tune has been inspired by Russian roulette.

The credits for creative for the film go to the team at JWT Mumbai - Senthil Kumar and Debu Purkayastha, along with Arkadyuti Basu and Hital Pandya. They have also thought of another film for Turbo Jet and have begun work on it.

The TVC currently airs in two edits - 40 seconds and 20 seconds - on several channels. The campaign includes a 30-second radio spot as well, which is being aired on Radio Mirchi, Radio City and Big FM.

sonali.raj@thebrandreporter.com

© The Brand Reporter

Sumit Jaswal

MBA Resume Tips

Tip 7

2 pages maximum please.
The length of your CV is always going to be a personalchoice. However I personally get bored after 2 sides. And Iknow most recruiters do too. After all, I could always comeback to you if I wanted a longer more detailed version!So please respect our time and keep it precise and concise.Don't use long words when short ones will do. Ruthlesslymanage what you say and how you say it in order to keep itat 2 pages in length. But don't make it only 1.5 pages - itwill look strange. Use your word processing software toformat it to fill up the 2 pages.

Sumit Jasawal

MBA Resume Tips

Tip 6
Test out your CV with a recruiter.
Why not take the bull by the horns and go straight to theperson who does the recruiting on a daily basis? Especiallyif you have friends who do this for a living.The recruiter will quickly spot any 'funnies'. They willinstinctively get a feel for your CV and you. Tap in to theirexperience and ask for help. Be prepared to even pay for theprivilege - after all if it gets you that job with that greatsalary increase, it will have been money well spent.

Sumit Jaswal

Retention of Talented Employee, How to

Employee retention means to reduce turnover and improving the productivity in the workplace. It is a primary method of measure to know the health of the organization. Also, the cost of recruitment, training and development when a middle level manager leaves is almost 100 % of their salary whereas the retention of the employee will be far less.

And how to retain them, here are some tips that will help employee from leaving the organization.

• Have a clear set of what is expected out the employee.
  
• Quality of supervision
  
• Given them Clarity of their earnings
  
• Provide feedback on the performance
  
• Create a framework with in which employee feel that they can succeed
  
• Encourage employee to speak freely on the matter relating to the organization
  
• Always make sure that employees talents and skills are used
  

Additional, these are some important factors to create and healthy environment

• Perception of fairness and equitable treatment
  
• Frequent opportunities to learn and grow in their career, knowledge and skills
  
• Never threaten an employee's job and Income
  
• Finally Reward them and recognize them (here monetary and non-monetary incentive are important)
  

Sumit Jaswal

MBA Resume Tips

Tip 5
Quantify your achievements
We said it in the previous tip achievements are THE most important items in your CV. True - but to make themeven more important ensure they are quantified, as far aspossible.Think about the outcomes of what you achieved and state themboldly. Can the recruiter get a measure of just how successfulyou have been in your previous jobs?

M.B.As and Entrepreneurship in India

Why is that M.B.A graduates in India are not inclined to start their own business?

Here are some reasons that I have come across...

- Huge pay packages after MBA, offered by the Corporate. Money like that offered at the age of 23 – 25 for most of them seems like a huge motivation to work for someone else. As a matter of fact about 60 percent of students in Harvard Business School are running their own business while in school.

- Cultural Issue: How many Indian parents can think that their son who graduated from top college is going to work in a garage? The thought itself might evoke strong emotions.

- The education system in India is not inclined towards developing entrepreneurs. The most that the system gives a young Indian is the knowledge but no way to implement it in the real world. Think of this, there are people through out the country with multiple degrees and they just can't talk in front of a crowd of ten people let alone any application of such knowledge.

- Yet another cultural Issue is of making money by running a business is still not considered as a good sign of character. Indians do not believe in materialistic aspects of life (well this is changing with every new generation though).

I believe, since 1947, with creation of jobs by the govt. there came an era of secured jobs and that unfortunately still exists in people's minds. What we have got in legacy is the worker attitude. I have come to know about an example where the student of MBA has gone on strike just for a silly matter. What we have here is not a culture where we can develop the next generation of entrepreneurs but we can still develop workers. No one wants to start their own company/business but all they want is to get a secured JOB.

I once spoke to my ex-boss on this subject he explained to me “we all want to work just for ourselves but the moment we decide to do so there is the next big job offer that comes knocking on our door.” There are many examples where people with brilliant idea were rejected owing to this mindset.

I can say that I am working against this mindset while being in the same system and I am sure there are many others like me who are willing to or already had started sail against the tide. Like me even they are looking to make a mark in this world with their entrepreneurial skills. But there are things which are proving to be barriers. Just to name a few there not too many examples to follow, lack of supportive environment and lack of information are of the key constraints in moving forward.

But if one looks around carefully they can find a lot of examples. I am looking, are you?

Sumit Jaswal

Tomorrow I will be talking about the 1st step towards been a young Entrepreneur with setting Personal Vision and Mission.

(Please leave comment on what you feel on this topic. Furthermore please don’t hesitate in disagreeing with me on this subject. I would love to hear from you.)

8 Principles for Learning

This is the outcome of a research for abt 14 months over 30 different customer location by XBS (Xerox PARC)

1. Learning is fundamentally social.
"Many of the greatest benefits of training are unintentional. When you come out of a training program, you often perform better. But is it the training that's critical or the interaction during the training? You may be able to perform better simply because you have better relationships with people who you can now call."

2. Cracking the whip stifles learning.
"If you are a supervisor and you see two people talking in the hallway, don't say, `Get back to work.' Recognize that this interaction creates a community of practice that stimulates learning -- and it may be precisely what they need."

3. Learning needs an environment that supports it.
"When you look at a cubicle and you see that it's so small that another person can't get in there, you know something's wrong. For learning to flourish, you need to restructure the physical design of the office to encourage interaction, social learning, and peer learning where and when it happens most effectively -- informally."

4. Learning crosses hierarchical bounds.
"Camp Lurn'ing included all levels of the company. Supervisors, fifth-line managers, and all kinds of operators train together. Inclusiveness inspires cross-functional learning -- it's a powerful motivating factor."

5. Self-directed learning fuels the fire.
"Who knows better what needs to be learned than the people doing the learning? XBS has thrown out the model of HR-driven training. People have a say in structuring their own training, and that means they're more eager to learn."

6. Learning by doing is more powerful than memorizing.
"At Camp Lurn'ing, participants used team simulation exercises in which they assessed customers and devised strategies. They recreated the work environment and learned by doing. This is much more effective than sitting at a desk and listening to a lecture."

7. Failure to learn is often the fault of the system, not the people.
"Rather than blaming people for lack of motivation, examine how the situation is either motivating or debilitating. Look for patterns of participation and exclusion."

8. Sometimes the best learning is unlearning.
"For a long time people have learned that it's best to keep their mouths shut and do what they're told, even if it's not consistent over time. The key is to break those habits and make engagement something that's not only encouraged but also rewarded."

From: http://www.fastcompany.com/online/05/principles.html
Sumit Jaswal

MBA Resume Tips

Tip 4
Turn your responsibilities into ACHIEVEMENTS.
This is the BIGGEST PROBLEM with most CVs we see. Too many MBAs still fall short of promoting themselvesprofessionally. Know why? Because they do not turn their responsibilities into achievements, and demonstrable ones at that. It's not that difficult. All it takes is a different perspective and you will move your some what bland CV from the 'no' pile to the 'possible' pile. At least that's a stepin the right direction. Achievements are THE most important items in your CV. Don'tleave them vague and implied. Check your CV for all those ill-defined statements.

Sumit Jaswal

Books on Google - Really Useful

I never thought that Google could help you read any book you like (except a few restricted pages). But it really does 10 Steps:

1. go to http://print.google.com/
2. enter the name of any book u like
3. Now that u can see the names of books, click on the book that you like
4. Goto the CONTENTS page and see if the book has all that u are looking for
5. Note the page number of the book hat interests you.
6. There is an option "SEARCH WITHIN THE BOOK". Just enter the page number (say 152) of the book and hit ENTER
7. Some links gets opened. Click the one that shows "Page 152"
8. U can read 3 pages before and 3 pages after your specified page. Now enter the page number that u want to read (in the similar fashion)
9. In this way u can read all the books of the world that is with GOOGLE.
10. ENJOY

Sumit Jaswal

eBooks

I found some eBooks in many subjects related to ours here are some of them.
All the links are from the RapidShare Server. I request if anyone is able to donwlood the books.. please share them with other who need them.
also if anyone of you like to get any ebook u can let me know i will try to find it for u.
Also in the end i must thanks the people who have originally uploaded these book.
thank you.

Corporate Finance:
http://rapidshare.com/files/16451882/Corporate_Finance.pdf

Practice Made Perfect The Discipline of Business Management 2005
http://rapidshare.com/files/16601145/Practice_Made_Perfect_The_Discipline_of_Business_Management._2005_.pdf

Principles of Corporate Finance
http://w13.easy-share.com/1220323.html

Harvard Business Review (pdf), June 2007
http://www.4shared.com/file/17081022/c03936f/HBR_Jun07.html

Oxford Dictionary
http://rapidshare.com/files/24119580/Oxford_Dictionary_2007.rar

Marketing Management: Text and Cases
http://rapidshare.com/files/33154445/MarkManagTextCases.rar

Marketing Without Advertising
http://rapidshare.com/files/20926544/Marketing.Without.Advertising.rar

Out of the box Marketing
http://rapidshare.com/files/29063917/2006.ISBN1854183125.rar

There are a lots of books on the web. These are just the some of them.
Sumit Jaswal

MBA Resume Tips

Hi there

I have been seraching online for things tht might be useful. Well here are 12 tips to make sure that we all have an Attractive Resume for getting placed at the end of the course. i will be posting one tip every day. To start with i have 3 tips for you guys.

Tip 1
Making your CV personal.If you think how many CVs recruiters receive these days (say100 a day) what is going to make your's different?Reading the same old thing hour after hour is very boring -believe me. So what will you do for me, your reader, to keepmy interest high?Making it personal is all about how you use different words,phrases, font sizes, typefaces, margins etc. to make it lookattractive.Take a look at your current CV and critique it through theeyes of a recruiter. Then make the necessary changes NOW.

Tip 2
Refer to your MBA appropriately.Believe it or not, most recruiters are not as impressed byyour MBA as you are. More important to them is your mix oftalents, skills and previous experience.The best place therefore to bring out the fact of your MBAis actually in your cover letter or e-mail. Yes, you shouldrecord the fact that you have an MBA in the Qualifications section of your CV, and possibly mention it in any 'profile'you may choose to use (careful with this section!) but notin the title/label.Take a look at yours. Be honest now - how much are you relyingon your MBA label? There needs to be more emphasis on youractual achievements.

Tip 3
Use the space carefully.Space is at a premium in a CV.Too much 'white space' and you give the impression that youdo not have much relevant experience for the job. Too littlewhite space and it becomes difficult to read and thereforeruns the risk of being thrown out.Make sure each section is easily identifiable. There are somestandard headings which should be in. The recruiter needs tobe able to get each section with ease. Make it easy for them.Why not dust down your CV and ask a trusted friend orcolleague (or better still, a trusted recruiter) to review itfor you. You'd be amazed at what other people see that youdon't!

Keep coming back everyday i will have 9 more to go with.
Take care
Sumit Jaswal

Things to Remember

Hii..

There are somethings to remember

1. Boys, we have to wear tie everyday also be formally Dressed.
2. Gavels Club will be a must.
3. SPSS and Tally will thought in Special Classes and will be a must.
4. Mentorship Program is up and running. Contact NM for this.
5. Plan for Industrial Visits anywhere in the State.
6. Last date for payment of the Fees is on the 26th July.

there are more, this is what i have now... i am in Mumbai now.. will update as i get back to collage.

Subject for the 3rd Semester

Hi there People,

Here are the list of the Subject that will be taught in the 3rd Sem for the Marketing and Finance.

Common Subjects
1) Management Accounting
2) Operations Research
3) Human Resource Management


Finance Subjects
4) Strategic Financial Management & Policy
5) Security Analysis and Portfolio Management


Marketing Subjects
6) Marketing Research & Consumer Behavior
7) Promotion and Distribution Management

Welcome to the 2nd Year.

Hello there everyone...

Welcome to the 2nd year..
I'll like to take chance to Wish you all best of luck for 3rd Semester.
I will like to remind you all that you will find almost all the information on this blog.
I will be updated as and when the events keep happening.
Once agian Welcome to the Final Year.

Sumit Jaswal

Webhelp

While online today i came accross this web site
http://www.managementhelp.org/
seems useful..
check it out..

Sumit Jaswal

The New Indian Consumer

Harvard Business Review October 2006
The New Indian Consumer
By Ashok Gopal and Rajesh Srinivasan

When India opened its economy to the global marketplace in the early 1990s, many multinational corporations rushed in to pursue its middle-class consumers an estimated 200 million people only to confront low incomes, social and political conservatism, and resistance to change. It turned out that the Indian consumer was a tough one to figure out and win over.

Things are changing. Although attitudes remain complex, they have shifted substantially toward consumerism, particularly over the past decade. The country’s recent economic performance is a factor, of course. For three years, GDP growth has been strong and sustained, at an average annual rate of around 8%. The population’s demographic profile also plays a role: Indians constitute a fifth of the world’s citizens below age 20. So a youthful, exuberant generation, weaned on success, is joining the ranks of Indian consumers.

To examine the changes in attitude, the Gallup Organization conducted two surveys of more than 2,000 respondents gauging the habits, hopes, plans, and evolution of the Indian consumer in the decade from 1996 to 2006.(For a similar look by Gallup at Chinese attitudes, see William McEwen et al., “Inside the Mind of the Chinese Consumer, ”HBR March 2006.) In collaboration with our colleagues Raksha Arora and Prasun Basu, we mined the data and emerged with three key insights.

Indians are getting more materialistic.

Indians are often stereotyped as deeply spiritual people who reject materialistic values. Our research suggests that this stereotype no longer reflects reality. For instance, almost half of India’s urban population had adopted a “work hard and get rich” ethos by 1996; another 9%had done so by 2006.

Indians are more motivated than ever by personal ambition and a desire for material success, and they put in the hours it takes to achieve those goals. A recent Gallup poll of more than 30 countries showed that, with an average work- week of 50 hours, India ranks among the hardest working nations globally. (The average in the United States is 42 hours; major European nations such as Germany, France, and the UK have work- weeks of fewer than 40 hours.)

Consumerism is becoming a way of life in India.

An analysis of Indians’ savings goals underscores the increase in materialism. Although long-term plans remain a high priority, life’s pleasures in the here and now have gained importance over the past decade. Indians’ desire to set money aside for electronics and durables has grown so dramatically that it has nearly caught up with their desire to save for their children’s education. Travel and entertainment have also gained ground. Interestingly, this trend does not apply only to the young–it holds true for people aged 15 to 55.And it is not merely a large-city phenomenon; people in smaller towns espouse these values as well. Among durable goods, high-tech luxury items are increasingly in demand. The number of Indians who own or use mobile phones, for example, has grown 1,600%–not surprising in a country that is adding more than 3 million subscribers a month. The number of people who own or use computers or laptops is up 100%, albeit from a very small base. Ownership of music systems and televisions is also on the rise.

Across products, a majority of the potential customers are entering the market for the first time. This is great news for marketers, since it signifies an expanding market, which will get even bigger as current owners replace or upgrade what they have. A word of caution: Although incomes have risen over the past ten years, middle- and lower-income groups are increasingly dissatisfied with their earnings. It is essential to remember that 30% of Indians still live on less than one U.S. dollar a day. The highest-income groups are delighted with what their income can do for them; the middle and lower groups are much less satisfied. In the short term, income constraints and rising costs could slow India’s transformation from a needs-based to a wants-based market. However, a heightened desire to lead the good life might well intensify the middle- and lower-income groups’ efforts to make more money, thus fueling consumerism in the long run.

Foreign is passé; Indian is paramount.

Indians long believed in the overwhelming supremacy of all things foreign. Antiquated products and technologies, well past their “sell by” date in more developed nations, were once lapped up by Indian consumers. Now, though, with Indians succeeding on the global economic stage, “Made in India” is no longer an apology. While Indians’ confidence in foreign companies has remained essentially static, their faith in domestic companies has grown. In 1996, only 34% of those surveyed expressed confidence in Indian companies; in 2006, 56% did. Indians realize that not all foreign goods are perfectly suited to their tastes and needs. They have become discerning consumers who want products that are made in India and for Indians.

A look at the most respected brands in India is telling. Of the top 20 named in a survey, eight are Indian, including names like Tata, Godrej, and Bajaj. Only five of the top 20 are new foreign brands. These have succeeded because they have customized technology to meet Indian needs. Hutch, Nokia, and Samsung have done this particularly well. Nokia modified one of its mobile phones by adding a built-in flashlight that truck drivers, for instance, find useful on poorly lit high ways. “Indianizing” also has to do with keeping prices at levels that are manageable for the average Indian consumer.

Seven of the top brands come from well-established MNCs that are either thoroughly indigenized or involved in a joint venture that gives them the advantages of both worlds–customization of products for India with levels of quality and technology associated with international companies. Names such as Philips and Hero Honda fall into this group.

Trying to connect with consumers at an “Indian” level is a mammoth task. For one thing, India is a diverse country, with 23 official languages and more than 1,000 dialects .It’s also one of the world’s oldest civilizations, and rather than dispense with traditional values, it has wrapped modernity around its traditional core. For instance,83%of Indians approve of women’s working outside the home, and 74%approve of women’s de- laying marriage to further their education or careers (both percentages are up substantially from ten years ago); yet only 25%approve of marriage to some- one who is not an Indian, and only 5%approve of couples’ living together without getting married.

To the outside world, the harmonious coexistence of seeming contradictions is one of the most confusing aspects of the Indian psyche–but it also signifies the country’s openness to change and its ability to add new dimensions without losing old ones. The companies, domestic or foreign, that understand this complexity will be the most successful at working with and selling to Indians and stand to reap enormous benefits of scale.

Ashok Gopal (ashok_gopal@gallup.com) is a principal at the Gallup Organization’s
Singapore office and Rajesh Srinivasan (rajesh_srinivasan@gallup.com) is a principal at Gallup’s Princeton, New Jersey, office.

Sumit Jaswal

Marketing Management

Marketing Management

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.

Definition and Scope

In the widely used text Marketing Management (2006), Philip Kotler and Kevin Lane Keller define marketing management as "the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value."

The implication of this definition is that any activity or resource the firm uses to acquire customers and manage the company's relationships with them is within the purview of marketing management. Additionally, the Kotler and Keller definition encompasses both the development of new products and services and their delivery to customers.

Marketing expert Regis McKenna expressed a similar viewpoint in his influential 1991 Harvard Business Review article "Marketing is Everything." McKenna argued that because marketing management encompasses all factors that influence a company's ability to deliver value to customers; it must be "all-pervasive, part of everyone's job description, from the receptionists to the Board of Directors."

This view is also consistent with the perspective of management guru Peter Drucker, who wrote: "Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the
business."

Sumit Jaswal
Source: Wikipedia and Marketing Mangement by Philip Kotler and Kevin Lane Keller

Welcome Back

hi
Welcome back everyone
today we start our 2nd semster.
best of luck to all.
Sumit