Hii

This was an SEM assignment that i have done for the Marketing Research & Consumer Behavior.. I have not yet got any response from the faculty on this.. meanwhile i thought i share this with u guys.. Hope u like it and it is help for you all. If there are any places where there is a improvement required please let me know..

Thank you
Sumit Jaswal

Download::
http://rapidshare.com/files/65828413/Final_Survey_Report.pdf

The Future is Here :: Online Adveristing Presntation

Hii



this is the Presentation (PDF Format) that i have presented in my Marketing Class a few days ago. Some of the slides had notes on them. i Have included them too.. the Last slide "my Vision of Future" what i think the future will be like in for indian in terms of Internet and Computers.
anyone who has anything to add or they may have a different view may be post their views here.



Review on this presentation

"One of the best projects of online advertising on MP. You must be proud of
this presentation. Great work sumit. :-)"

- ManagementParadise.com

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Silde 02

28 million is small proportion of total Indian population.18-45 maximum buying power. 100 million users will be online by 2009-10 (very Optimistic).
We also have to look at the online active users.
An active user is the one who has been online once in last 30 days.
The percentage of Active Users to the total Indian Online is too small.
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Slide:03

Data form IAMAI (Internet and Mobile Association of India) shows that there has been a greater increase in the Online ad Market over the past 3 years.The market has grown more than 35% more the past 3 year. Online Advertising is right now 1.7% of the total Advertising Industry in India.

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Silde 15

MY VISION OF FUTURE

These will the changes that we'll see in our daily livesin some time to come... i mean like 2 or 3 years time..


Internet and Computer


Internet :
• Internet will be free,
• Caltiger in 2001 was offering free ISP service to the consumers.
• Business Model Exist. Money will be made from Ads, Internet Telephony and other services offered to both End Consumers and Business.
• Coming 3G will make internet mobile and that too at broadband speed (340 kbps Max)
• DTH (Direct To Home) will carry Internet into our homes and also Satellite TV will go HD (High Def).
• We can see this happening the 3-4 year to come. 3G – possibly next year.


Computers:

• Computers will get more portable. Already Laptops are getting smaller and powerful by the day. There are handheld computers what work as like anyother desktop or Laptop today.. however the price of such computers are way out of reach of the regular user.. but fact is tht the technology exists for making computers much smaller than what they are.
• Mobile phone: are able to do what almost every computers can do.
• Nokia N-Series Ad says: 'Is this what computers has become'
• I see that the fundamental design of the computer will change.
Example: Concept of wearable computers
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Sumit Jaswal

Download:

http://rapidshare.com/files/65822380/Advertising.pdf

The TATAs

Some how over the last few months i have been thinking of writing something related to TATAs. Everytime i saw Ratan Tatas pic on TV or in Newspaper i some how got inspired and wondered what will be running in his head.
I have always repected TATA for the way they do business (better than the Ambanis), Ratan Tata has always been think ahead of his time. It was the time of Tata's Indica Car when everyone was saying the old man has gone nuts in his head. Now who is having the final laugh. Cut in to recent past while buying Off Corus people said where will he get the money from. By the looks of all this it seems that they have managed it pretty well. And now come the One lakhs Rupee car. i am sure Ratan Tata has thought over it better than what everyone things.
From my side on my blog i will post articles about the TATAs. For the 1st installment here is the brife history of TATAs form the Wikipedia.

Tata Steel was established by Indian Parsi businessman Jamshedji Tata in 1907 (he died in 1904, before the project was completed). Tata Steel introduced an 8-hour work day as early as in 1912 when only a 12-hour work day was the legal quirement in Britain. It introduced leave-with-pay in 1920, a practice that became legally binding upon employers in India only in 1945. Similarly, Tata Steel started a Provident Fund for its employees as early as in 1920, which became a law for all employers under the Provident Fund Act only in 1952. Tata Steel's furnaces have never been disrupted on account of labour strike and this is an enviable record of sorts.

Tata's track record of good works and social awareness has become tarnished in recent years with complaints about heavy handed tactics to clear land for factories. In one incident in 2006, protesters were fired upon by police and it was reported that security staff hired by Tata were involved in the rape of a teenage girl.

The company is facing increasing criticism that the drive for growth and profits is completely overshadowing its once famed philanthropy and causing lasting social and environmental damage. Tata Steel has been most recently condemned by environmentalists for its plans to build a vast port close to the world's largest breeding grounds for an endangered species of turtle.

Environmentalists say Tata's plan to construct a new "megaport" at Dhamra on the eastern coast of Orissa will damage the habitat of the olive ridley turtles which breed on nearby beaches of the Gahirmatha Marine Sanctuary. This sanctuary is one of very few such sites in the world and each year more than 100,000 olive ridley turtles come here to nest.

Come back for more....

Sumit Jaswal

Marketing Management eBook

hii there,

I have been asked over and over again Philip-Kotler---Marketing-Management book. the fact was that i was looking for this book for a long time. this time i manage to get a good copy of this ebook. at the same this I know that downloading stuff is difficult on our network. That is why I've made sure that the file is posted on some other webserver other than RapidShare.

http://fileho.com/download/483a44855420/Philip-Kotler---Marketing-Management-2002-.pdf.html

Enjoy Maadi

Sumit Jaswal

Be a born Software engineer...........

The Teacher gave a punishment to the student and asked him to write
"I Will Not Throw Paper Airplanes in the Class"

500 times on the black board.
and the student wrote

Sumit Jaswal

Mudra bags ADA Group's DTH business

AdvertisementCommunications has won the creative duties for the ADA Group’s DTH venture, Reliance Blue Magic. The pitch for this business was called a week ago, and the decision on this was taken late in the evening on Thursday. Sources close to the development have confirmed this to agencyfaqs!. The other two agencies in the fray for this business, which is estimated to be worth Rs 100 crore, were O&M and McCann-Erickson. Before the pitch process started, a senior source within the ADA Group told agencyfaqs! that the company was looking forward to innovative creative ideas that would break the clutter in the market.

The DTH market already has three private players: the Zee group’s Dish TV, the Tata-STAR joint venture, Tata Sky, and Sun TV’s Sun Direct TV; in addition, there’s the state owned DD Direct. Telecom major Airtel has already announced its entry in the market. Reliance Blue Magic will be the sixth player in this segment and will need effective communication to cut through to the consumers, who are already bombarded by strong communication from Tata Sky and Dish TV. Reliance Blue Magic will start its services by the end of the year. The group is looking at providing satellite based broadband Internet services along with its DTH offerings. It is also looking at an entire range of voice and data services, including facilities such as video on demand, to offer higher interaction to its consumers.The Airtel business is handled by JWT, while the Tata Sky business is in Rediffusion’s custody.

Sumit Jaswal

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words
Absolutely.
Amazing.
Approved.
Attractive.
Authentic.
Bargain.
Beautiful.
Better.
Big.
Colorful.
Colossal.
Complete.
Confidential.
Crammed.
Delivered.
Direct.
Discount.
Easily.
Endorsed.
Enormous.
Excellent.
Exciting.
Exclusive.
Expert.
Famous.
Fascinating.
Fortune.
Full.
Genuine.
Gift.
Gigantic.
Greatest.
Guaranteed.
Helpful.
Highest.
Huge.
Immediately.
Improved.
Informative.
Instructive.
Interesting.
Largest.
Latest.
Lavishly.
Liberal.
Lifetime.
Limited.
Lowest.
Magic.
Mammoth.
Miracle.
Noted.
Odd.
Outstanding.
Personalized.
Popular.
Powerful.
Practical.
Professional.
Profitable.
Profusely.
Proven.
Quality.
Quickly.
Rare.
Reduced.
Refundable.
Remarkable.
Reliable.
Revealing.
Revolutionary.
Scarce.
Secrets.
Security.
Selected.
Sensational.
Simplified.
Sizable.
Special.
Startling.
Strange.
Strong.
Sturdy.
Successful.
Superior.
Surprise.
Terrific.
Tested.
Tremendous.
Unconditional.
Unique.
Unlimited.
Unparalleled.
Unsurpassed.
Unusual.
Useful.
Valuable.
Wealth.
Weird.
Wonderful.
70 Action getting phrases.
Act now! Send your name. All sent free to introduce. Amazing literature. Free. Ask for free folder. Bargain lists sent free. Be first to qualify. Booklet free. Catalog included free. Complete details free. Current list free. Dealers write for prices. Description sent free. Details free. Dime brings details. Everything supplied. Exciting details free. Extra for promptness. First lesson, 25 cents. Folder free. For literature write. Free booklet explains. Free plans tell how. Free selling kit. Free wholesale plan. Free with approvals. Full particulars free. Get facts that help. Get started today. Get your copy now. Get yours wholesale. Gifts with purchases. Illustrated lists free. Interesting details free. Investigate today. It's free. Act Now. Literature free. Mail material to: Money making facts free. No obligation. Write! Offer limited. Send today. Only 10 cents to introduce. Order direct from: Order Now. Don't delay. Particulars free. Postcard brings details. Request free literature. Revealing booklet free. Rush name for details. Sales kit furnished. Sample details free. Samples sent on trial. See before you buy. Send for free details. Send for it today. Send no money. Send postcard today. Send 15 cents for mailing. Send today. Send your want lists. Stamp brings details. Stamped envelope brings. Test lesson free. Unique sample offer. Valuable details free. Write for free booklet. Write us first! Yours for the asking. 37-cent stamp for details. $1 brings complete 32-page catalog free.

The key is to combine your words: EXAMPLE: "The Magic Mammoth Miracle"; "The Three 'M' Program". This has already caught the attention and interest of your prospect. Now for example, say: The Money Making Facts Are Free. Simply fill out the form on my website or whatever action it is you want them to take. Fill in with a few details and you have an excellent Profit Pulling Ad. Of course you should be creative, but make sure to build your ads around these words and phrases. Make sure that your follow-up material is as interesting as the ad so you can get orders.

Sumit Jaswal