Hii
This was an SEM assignment that i have done for the Marketing Research & Consumer Behavior.. I have not yet got any response from the faculty on this.. meanwhile i thought i share this with u guys.. Hope u like it and it is help for you all. If there are any places where there is a improvement required please let me know..
Thank you
Sumit Jaswal
Download::
http://rapidshare.com/files/65828413/Final_Survey_Report.pdf
Sunday, October 28, 2007
The Future is Here :: Online Adveristing Presntation
Hii
this is the Presentation (PDF Format) that i have presented in my Marketing Class a few days ago. Some of the slides had notes on them. i Have included them too.. the Last slide "my Vision of Future" what i think the future will be like in for indian in terms of Internet and Computers.
anyone who has anything to add or they may have a different view may be post their views here.
Review on this presentation
Silde 02
28 million is small proportion of total Indian population.18-45 maximum buying power. 100 million users will be online by 2009-10 (very Optimistic).
We also have to look at the online active users.
An active user is the one who has been online once in last 30 days.
The percentage of Active Users to the total Indian Online is too small.
-------------------------------
Slide:03
Data form IAMAI (Internet and Mobile Association of India) shows that there has been a greater increase in the Online ad Market over the past 3 years.The market has grown more than 35% more the past 3 year. Online Advertising is right now 1.7% of the total Advertising Industry in India.
---------------------------------------
Silde 15
MY VISION OF FUTURE
These will the changes that we'll see in our daily livesin some time to come... i mean like 2 or 3 years time..
Internet and Computer
Internet :
• Internet will be free,
• Caltiger in 2001 was offering free ISP service to the consumers.
• Business Model Exist. Money will be made from Ads, Internet Telephony and other services offered to both End Consumers and Business.
• Coming 3G will make internet mobile and that too at broadband speed (340 kbps Max)
• DTH (Direct To Home) will carry Internet into our homes and also Satellite TV will go HD (High Def).
• We can see this happening the 3-4 year to come. 3G – possibly next year.
Computers:
• Computers will get more portable. Already Laptops are getting smaller and powerful by the day. There are handheld computers what work as like anyother desktop or Laptop today.. however the price of such computers are way out of reach of the regular user.. but fact is tht the technology exists for making computers much smaller than what they are.
• Mobile phone: are able to do what almost every computers can do.
• Nokia N-Series Ad says: 'Is this what computers has become'
• I see that the fundamental design of the computer will change.
Example: Concept of wearable computers
---------------------------------------
Sumit Jaswal
Download:
http://rapidshare.com/files/65822380/Advertising.pdf
this is the Presentation (PDF Format) that i have presented in my Marketing Class a few days ago. Some of the slides had notes on them. i Have included them too.. the Last slide "my Vision of Future" what i think the future will be like in for indian in terms of Internet and Computers.
anyone who has anything to add or they may have a different view may be post their views here.
Review on this presentation
- ManagementParadise.com--------------------------------"One of the best projects of online advertising on MP. You must be proud of
this presentation. Great work sumit. :-)"
Silde 02
28 million is small proportion of total Indian population.18-45 maximum buying power. 100 million users will be online by 2009-10 (very Optimistic).
We also have to look at the online active users.
An active user is the one who has been online once in last 30 days.
The percentage of Active Users to the total Indian Online is too small.
-------------------------------
Slide:03
Data form IAMAI (Internet and Mobile Association of India) shows that there has been a greater increase in the Online ad Market over the past 3 years.The market has grown more than 35% more the past 3 year. Online Advertising is right now 1.7% of the total Advertising Industry in India.
---------------------------------------
Silde 15
MY VISION OF FUTURE
These will the changes that we'll see in our daily livesin some time to come... i mean like 2 or 3 years time..
Internet and Computer
Internet :
• Internet will be free,
• Caltiger in 2001 was offering free ISP service to the consumers.
• Business Model Exist. Money will be made from Ads, Internet Telephony and other services offered to both End Consumers and Business.
• Coming 3G will make internet mobile and that too at broadband speed (340 kbps Max)
• DTH (Direct To Home) will carry Internet into our homes and also Satellite TV will go HD (High Def).
• We can see this happening the 3-4 year to come. 3G – possibly next year.
Computers:
• Computers will get more portable. Already Laptops are getting smaller and powerful by the day. There are handheld computers what work as like anyother desktop or Laptop today.. however the price of such computers are way out of reach of the regular user.. but fact is tht the technology exists for making computers much smaller than what they are.
• Mobile phone: are able to do what almost every computers can do.
• Nokia N-Series Ad says: 'Is this what computers has become'
• I see that the fundamental design of the computer will change.
Example: Concept of wearable computers
---------------------------------------
Sumit Jaswal
Download:
http://rapidshare.com/files/65822380/Advertising.pdf
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