Abell’s :: Three Dimensional Business Definition

The Three Dimensional Business Definition framework from Harvard Professor Derek F. Abell is a model that can be used for defining the business of a company. The definition of a business is an issue that should not be taken lightly. In his book "Defining the Business - The Starting Point of Strategic Planning" Abell says that the standard two dimensional way of looking at a business (products and markets) has serious flaws. He suggests a three dimensional model, with the following 3 axes:

 

1. Served Customer Groups. Categories of customers. (WHO)

2. Served Customer Functions. Customer needs. (WHAT)

3. Technologies Utilized. The way that the needs are being satisfied. (HOW)

 

For more info use this link:

http://www.12manage.com/methods_abell_three_dimensional_business_definition.html

 

Sumit Jaswal