Thursday, January 3, 2008

Abell’s :: Three Dimensional Business Definition

The Three Dimensional Business Definition framework from Harvard Professor Derek F. Abell is a model that can be used for defining the business of a company. The definition of a business is an issue that should not be taken lightly. In his book "Defining the Business - The Starting Point of Strategic Planning" Abell says that the standard two dimensional way of looking at a business (products and markets) has serious flaws. He suggests a three dimensional model, with the following 3 axes:


1. Served Customer Groups. Categories of customers. (WHO)

2. Served Customer Functions. Customer needs. (WHAT)

3. Technologies Utilized. The way that the needs are being satisfied. (HOW)


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Sumit Jaswal

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